Gold for “CRAFT”

Awarded at the Brandon Hall Group’s HCM Excellence Awards 2025

CRAFT, a learning and development initiative by a premium hospitality brand, was awarded Gold for Best Learning Measurement. The program focused on elevating service excellence and operational consistency across the organization through a structured and immersive learning journey.

A robust measurement framework was embedded into the program design, tracking progress across service behaviours, operational standards, and team effectiveness. The ability to link learning outcomes to tangible improvements in guest experience and internal performance earned CRAFT top honours in this category.

CRAFT: Shaping excellence, one experience at a time.

Focus: Learning Effectiveness | Service Standards | Operational Impact